Academic Provenance Record

Brand Positioning Study

Market analysis and a positioning framework for a creative startup — including competitive mapping, brand attributes and a positioning statement.

Graded Version 1.0DRC-ACAD-003
All provenance records

Version

v1.0 (rev 2)

Original Creation

May 8, 2023

Last Updated

August 1, 2023

Publication Status

In Progress

Project Type

Brand Strategy Study

Category

Brand Management

Author

Eric Bryden

Owner

Draconic Realms Creations

Academic Details

Institution
Southern New Hampshire University
Course
Brand Management
Assignment
Brand Positioning Study
Submission Date
July 28, 2023

Version History

  1. v0.1Initial ConceptMay 8, 2023
  2. v0.5Research DraftJune 15, 2023
  3. v0.9Course DraftJuly 10, 2023
  4. v1.0Submitted for Academic ReviewJuly 28, 2023

History is permanent and never overwritten.

AI Usage Statement

No generative AI was used in the creation of this coursework.

References

  • Course materials, Southern New Hampshire University.

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