Academic Provenance Record
Brand Positioning Study
Market analysis and a positioning framework for a creative startup — including competitive mapping, brand attributes and a positioning statement.
Version
v1.0 (rev 2)
Original Creation
May 8, 2023
Last Updated
August 1, 2023
Publication Status
In Progress
Project Type
Brand Strategy Study
Category
Brand Management
Author
Eric Bryden
Owner
Draconic Realms Creations
Academic Details
- Institution
- Southern New Hampshire University
- Course
- Brand Management
- Assignment
- Brand Positioning Study
- Submission Date
- July 28, 2023
Version History
- v0.1Initial ConceptMay 8, 2023
- v0.5Research DraftJune 15, 2023
- v0.9Course DraftJuly 10, 2023
- v1.0Submitted for Academic ReviewJuly 28, 2023
History is permanent and never overwritten.
AI Usage Statement
No generative AI was used in the creation of this coursework.
References
- Course materials, Southern New Hampshire University.
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