Academic Provenance Record
Integrated Advertising Campaign Book
A complete integrated advertising campaign book — research, strategy, brand standards, creative development and multi-channel executions produced as a comprehensive design and communications project.
Version
v2.0 (rev 5)
Original Creation
September 5, 2022
Last Updated
May 18, 2024
Publication Status
Portfolio
Project Type
Campaign Book / Design Project
Category
Advertising & Communication Design
Author
Eric Bryden
Owner
Draconic Realms Creations
Academic Details
- Institution
- Full Sail University
- Course
- Media Design & Communications
- Assignment
- Integrated Campaign Book
- Semester
- Full Sail Program
- Capstone
- Yes
- Submission Date
- December 12, 2022
Research & Development Timeline
Research
- September 2022Market & audience research, SWOT analysis
- October 2022Competitive review and positioning study
Development
- October 2022Moodboards, logo concepts, style guide
- November 2022Print, digital and web creative development
- December 2022Final designs, standards and campaign book assembly
Version History
- v0.1Initial ConceptSeptember 5, 2022
Brief, objectives and creative direction.
- v0.5Research DraftOctober 4, 2022
Research, SWOT and target audience.
- v0.9Course DraftNovember 20, 2022
Full creative development draft.
- v1.0Submitted for Academic ReviewDecember 12, 2022
Complete campaign book submitted.
- v1.1Instructor Feedback AppliedJanuary 15, 2023
Refinements from instructor feedback.
- v2.0Portfolio ReleaseJune 1, 2024
Polished portfolio edition.
History is permanent and never overwritten.
AI Usage Statement
No generative AI was used to produce the original coursework. AI tools were used only in later portfolio presentation for layout refinement and copy editing.
References
- Course materials and lecture references, Full Sail University.
- Industry brand-standards references and style-guide conventions.
Supporting Documents
- Research & SWOT section— Included in campaign book
- Brand standards & style guide
- Creative development spreads
This system is intended to document authorship, project history, and file integrity. It does not replace university policies, copyright registration, or legal proof of ownership. It should be treated as a comprehensive documentation and evidence system that complements academic records and official submissions.